Explaining what your proposition is all about can never be a dull moment. We thought it would be fun to make a video commercial to introduce this new business force. And logically, this video had to be four minutes long. Which is absurd, off course. So we made it only one-and-a-half-minute long. But instead, we produced it in four days. Which was a tour de force in itself. And more fun than we could have imagined.
What’s it like to be an automotive powerhouse? We felt the need to explain the fundamental pillars of Fource’s brand positioning. A more intelligent database with deeper understanding and better coupling of car parts to car types. A more local way of distributing those car parts with same-day delivery and overnight trucking. And a speedy access to those parts by easy online ordering and integrating mobile devices.